What’s going on?

You were a winner in college. Your professor gave you STRAIGHT A’s for the papers you wrote.

So why are you getting the feeling that your college degree wasn’t for this new world of online writing?

Hint: You’re right.

In fact, the essay writing style you learned in college is the #1 bad habit keeping you from the explosive online writing career of your dreams.

What if you could learn the professional writing skills used by TOP-NOTCH content creators in just one week?

Does this sound like you?

You’re in the world of online content. Maybe suddenly. Maybe you’ve planned for it.

And now, you’re writing a blog post for that client or boss. Tomorrow, you have to write an email. The next day, you have to write a Facebook ad.

The HUGE fear in your gut: Your online audience might not even glance at it. Heck, you hate it.

Go From Stuffy Boring Essay Writer to In-Demand, Actionable Online Writer — Fast

All the professional writing books and business courses you’ve taken up to now haven’t done a thing to help you reach your overachiever goals.

Why?

Because the essay writing style is still in your system.

Unless you completely get rid of it, you’ll never engage your readers, impress your boss, or earn a host of high-paying clients.

Are you ready to ditch the clunky style your professor taught you in college that PREVENTS you from getting a ton of engagement online? Ready to replace those bad habits with THE powerful skills the best content creators use to pull in eight figures for their businesses year in and year out? …And best of all, ready to FINALLY know how to craft content that truly earns attention?

If you’ve shouted YES, you’ve come to the right place.


The unlearn essay writing Course: Your professional online writing course is all you need to get you from frustrated, ignored, content writer to magnetic engaging online writer.

What You Get From The Unlearn Essay Writing Course: Your Professional Online Course Writing

This course is your ticket OUT OF the stuffy, clunky essay writing habit and INTO engaging writing your audience craves.

It’s chock-full of all the online writing secrets I’ve discovered in my near-decade of creating content. Secrets which allowed me to grow my content agency Express Writers from a tiny startup worth $0 to a growing brand worth $5 million.

I know the kind of writing clients pay for. You will too, when you finish this course.

You’ll get:

Zero-fluff video lessons. Say good-bye to 500-page “how to write” books stuffed with jargon and tedious, unbroken paragraphs. My zero-frills video lessons take you straight to learning the ABC’s of amazing writing in ONE WEEK.

Workshop-style tutorials. “Look over my shoulder” and watch me write a piece of content from scratch. In this never-before-seen tutorial style, I take an idea and transform it into a perfectly finessed blog.

My secret sauce for writing, tools, and techniques. With these in your toolbox, you’ll never again get stuck staring at a blank Doc and blinking cursor.

A plethora of bonuses and resources. Amp up your writing with power words, writing tools, links to resources and books, and a copywriting formula that’ll persuade your audience to do what you want them to.

Lifetime access. Your one-time payment will give you immediate and permanent access to ALL the material in my course. Plus, the evergreen course I’m relaunching later in the year and all the upgrades and updates after that.

Student-only partner discount codes. Get big savings on my favorite tools and products!

A library of templates. Make content creation super easy with 11 content templates to use any time you need them. No more brainstorming your content format – plug your own words into my ready-made templates, and you’re good to go!

Mega-thorough student workbooks. Make the course your own by writing your answers in these detailed workbooks.

The Unlearn Essay Writing Course Certificate: Choose level 2 of the Unlearn Essay Writing Course and get personal feedback from me on a 1,000-word piece of content you write. I work with you to edit, review, and give the rationale of why my suggested edits and revisions will 10x your copy. When I’m 100% confident you have client-worthy skills, and your content reaches the standards I know clients love (which will be the easy/fun part, since you’ve already put in the work by going through the course!), you’ll get The Unlearn Essay Writing Course certificate to add to your portfolio. This guarantee is POWERFUL! And, worth $500+ alone in standalone coaching costs!

HI, I’M JULIA MCCOY, AND I’VE BEEN TEACHING WRITERS TO UNLEARN THE ESSAY WRITING HABIT FOR NEARLY A DECADE.

Nine years ago, I started my content agency Express Writers from scratch.

What I had then:

  • $75 in my pocket
  • No support system

My passion for writing and dream to someday make a living doing what I love

What we have now:

  • A growing brand worth $5 million 90 expert writers, content strategists, QA professionals, and blog editors
  • 1,300 blogs published
  • 20,000 successfully completed projects

The #1 asset that got me from what I had THEN to what I have NOW?

Great content.

Curriculum


  Introduction to Unlearn Essay Writing: Your Professional Online Writing Course
Available in days
days after you enroll
  Module 1: Unlearn Irrelevant, Weak Writing (with Hands-on Exercises)
Available in days
days after you enroll
  Module 2: Learn Powerful Online Writing Techniques (with Hands-on Exercises)
Available in days
days after you enroll
  Module 3: Course Completion & Bonuses
Available in days
days after you enroll

Erin's Journey: How She Unlearned The Essay Writing Habit...

And Got Paid To Write


Erin is part of my small team of personal writers – the writers who create content for my brands.

She’s a history graduate with a natural passion for writing. Like me, she’s loved writing since she was 12! (Natural passion is a GREAT place to start from as a writer.)

Once Erin passed our writer tests, she was ready to take on her first assignment.

The topic? A blog on UX writing.

After she’d written it, she uploaded it for me to read. I opened up the document and read this:

“UX has become an extremely relevant topic in recent years, but it is a field that is still somewhat obscure and unknown as it is still early in its growth. Nonetheless, it is clear that this field is quickly becoming an important area of focus for business, and so there is a lot of potential in this industry.”

I recognized it the moment I saw it.

The essay writing habit.

I knew I’d have to guide Erin like I’d guided dozens before her. And I did. I helped her “unlearn” the essay writing habit and replace it with the skills and techniques I used to build my brand.

Two assignments later, I was reading this:

“Think of your business as a restaurant. You are the chef, and your role is to produce great food (content) that they will love. …Now that you have the four-step recipe for getting past your inner critic to content that matters, you’re ready to publish great material.”

Massive improvement. Erin is now on my payroll, earning a paycheck for doing what she loves.

Going from stuffy to savvy — from bland and boring to a banquet of rich, engaging content — is not easy.

And it takes a mentor to know how to go about doing this, if you don’t have the slightest clue.

Till now, I’ve only done this training internally with my top writers. And it takes them to a place of consistent revenue, where they’re earning assignments EVERY week. Today, I’m opening up this training to you! ?

Eradicate the #1 bad habits that's keeping you from your dream, content writer's life


WHO IS THE UNLEARN ESSAY WRITING COURSE FOR?

  • Brands: With 6 billion daily searches on Google, there’s no better place to shape your brand than online. The best way to do it? With engaging, compelling, creative content.
  • All industries: The content writing skills I teach in this course apply to you no matter what kind of product or service you offer (or even if you don’t offer a product or service, but just want to gain a following online for fun!)

WHAT STUDENTS SAY ABOUT JULIA’S UNLEARN ESSAY WRITING COURSE

 

The Unlearn Essay Writing Guarantee

We offer a 30-day money-back guarantee. This means we’re 1000% committed to your satisfaction!

But remember, this course isn’t for students who plan to binge-watch all the videos and download all the materials AND THEN ask me for their money back.

To avail of the money-back guarantee, you’ll have to study the whole course and complete all the exercises. If you put serious work ethic into it and still don’t see improvement in your writing, you’re entitled to a full refund.

That being said, I’m super confident this won’t happen. When you go through the course, watch the videos, and do the exercises YOU WILL unlearn clunky essay writing and learn the skill to be a top-notch online writer.

If you choose Level 2, you can be 100% sure of success. Level 2 gets you personal mentorship with me. I review and help you edit your piece (as many times as it takes!) until you produce refined, beautiful, client-ready writing.

Take a week to go over this course. Focus on it. Absorb my lessons and do your best with the exercises. Then, spend three weeks testing your new skills. By the end of your guarantee period, you’re more likely to email me with your success story than with a refund request.

Ready? Let’s do this!ng’s story.

Write anything from one-liners to detailed paragraphs that tell your visitors more about what you’re selling. 

This block - along with other blocks that contain text content - supports various text formatting such as header sizes, font styles, alignment, ordered and unordered lists, hyperlinks and colors.


What You Get From The Unlearn Essay Writing Course: Your Professional Online Course Writing

This course is your ticket OUT OF the stuffy, clunky essay writing habit and INTO engaging writing your audience craves.

It’s chock-full of all the online writing secrets I’ve discovered in my near-decade of creating content. Secrets which allowed me to grow my content agency Express Writers from a tiny startup worth $0 to a growing brand worth $5 million.

I know the kind of writing clients pay for. You will too, when you finish this course.

You’ll get:

Zero-fluff video lessons. Say good-bye to 500-page “how to write” books stuffed with jargon and tedious, unbroken paragraphs. My zero-frills video lessons take you straight to learning the ABC’s of amazing writing in ONE WEEK.

Workshop-style tutorials. “Look over my shoulder” and watch me write a piece of content from scratch. In this never-before-seen tutorial style, I take an idea and transform it into a perfectly finessed blog.

My secret sauce for writing, tools, and techniques. With these in your toolbox, you’ll never again get stuck staring at a blank Doc and blinking cursor.

A plethora of bonuses and resources. Amp up your writing with power words, writing tools, links to resources and books, and a copywriting formula that’ll persuade your audience to do what you want them to.

Lifetime access. Your one-time payment will give you immediate and permanent access to ALL the material in my course. Plus, the evergreen course I’m relaunching later in the year and all the upgrades and updates after that.

Student-only partner discount codes. Get big savings on my favorite tools and products!

A library of templates. Make content creation super easy with 11 content templates to use any time you need them. No more brainstorming your content format – plug your own words into my ready-made templates, and you’re good to go!

Mega-thorough student workbooks. Make the course your own by writing your answers in these detailed workbooks.

The Unlearn Essay Writing Course Certificate: Choose level 2 of the Unlearn Essay Writing Course and get personal feedback from me on a 1,000-word piece of content you write. I work with you to edit, review, and give the rationale of why my suggested edits and revisions will 10x your copy. When I’m 100% confident you have client-worthy skills, and your content reaches the standards I know clients love (which will be the easy/fun part, since you’ve already put in the work by going through the course!), you’ll get The Unlearn Essay Writing Course certificate to add to your portfolio. This guarantee is POWERFUL! And, worth $500+ alone in standalone coaching costs!

To Your Success