The Things You Shouldn’t Believe About Content Marketing
Ok, before we start on how to do content marketing right, I’ll get a few fundamentals set.
Here are two things you should never believe about content marketing.
1. You Need Thousands of Dollars to Get Started
I mentioned above that content marketing is now a $400 (soon to be $600) billion industry.
But simply because companies are paying top dollar to hire content marketing agencies…
…doesn’t mean you have to.
In fact, you can begin by doing it yourself with as little as $200 in your savings account.
I started out with $75, and that investment turned into over $5 million in 10 years.
2. Content Marketing Is All About Blogging
Now you’ve heard you can do content marketing yourself, all you need to do is hop into WordPress and publish a few random blogs.
Wrong. (Please don’t waste your time by doing this.)
Because the truth is, content marketing isn’t just blogging.
It’s not typing up some random ideas related to your product and clicking publish.
Content marketing is about strategy.
It’s about using the right tools to reach the right people at the right time. It’s about educating people with the kind of content they want and need at the moment, and then slowly nurturing them to trust you and buy what you’re selling. It’s about a relationship with your audience.
I know, it’s a lot to take in.
You’re probably asking questions like:
- So, how do I do content marketing?
- Where do I start?
- What are the best practices to follow?
- Can I really do this myself?
If only you had a step-by-step guide to mastering content marketing and using it as a powerful tool to skyrocket your ecommerce sales.