How NOT to Write a Press Release (Common Solutions that Won’t Work)
Excited about your press release?
Of course you are.
All you have to do is type up a random piece of news about your business and send it to as many publications as you can, right?
Not so fast.
Because the truth is, submitting to a publication or channel is just like showing a manuscript to an agent or editor.
Maybe they’ll be blown away because it follows industry rules 100%, plus is super fresh and unique…
…but most likely, they’ll reject it.
Here are two myths you should never believe about press releases.
1. Writing Skills Are All You Need for Stellar Press Releases
If you have a savvy, experienced in-house or freelance writer, great.
But before you instruct them to write you a quick press release, stop for a minute.
A press release is nothing like a blog.
Which means, even your most skilled writer (or yourself, if you’re the one creating your brand’s content) can botch things up and ruin your chances of getting published on a major site.
Yup. Writing skills aren’t enough to get stellar press releases out there.
What you need is a formula that works.
2. You Should Go Long and Target Many Different Audiences
Think of your work getting published on a site like eReleases.
You’ll potentially reach 1.7 million people and news sites.
Which means, you should write a long press release with a ton of stories targeting different people in your audience.
In fact, there’s a specific word length for press releases, and going over it means you’ll (likely) be rejected.
Now, I know.
All these rules feel like a lot.
And you don’t want to spend days or even weeks diving into the ton of contradicting information on Google.
If only there were a proven and tested formula for writing press releases that get read and published by major publications and channels…